At the time of purchase of a financial product, there are often a large number of financial products to choose from with subtle differences. Customers often have insufficient knowledge and often end up making a sub-optimal purchase. A model developed by CACTuS ingests initial choice of financial product by the customer and lists closely related products which are financially feasible for the customer and are also likely to derive greater profits for the finance company. This allows customers to choose an optimal product which ultimately also helps the finance company.