Up-selling/Product Recommendation

During the process of selecting a financial product for purchase, individuals are typically faced with a wide array of options, each with subtle variations. Due to a lack of sufficient knowledge, customers often make sub-optimal choices. To address this issue, CACTuS has developed a model that takes into account the customer’s initial choice of financial product and generates a list of closely related alternatives. These alternatives not only align with the customer’s financial feasibility but also have the potential to yield greater profits for the finance company. By providing customers with this comprehensive selection, they can make an informed decision and choose an optimal product that benefits both themselves and the finance company.