Reselling

Reselling

Reselling focuses on identifying customers from the current pool of customers who may return again. For example, in car leasing customers often return for a new lease once and when the current lease expires. As it is generally easier to retain your current customers rather than attracting new customers, companies often want to target their current customer base to ensure that customers return to their company for a new contract instead of going to a competitor. A model developed by CACTuS helps in this by identifying the customers who are likely to re-initiate a contract and provides recommendations on products for these customers.

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