The concept of reselling revolves around the identification of potential returning customers within an existing customer base. A prime example of this can be observed in the car leasing industry, where customers often return for a new lease once their current lease expires. Given that it is generally more challenging to acquire new customers compared to retaining existing ones, companies often prioritize targeting their current customer base to ensure customer loyalty and prevent them from turning to competitors. To aid in this process, CACTuS has developed a model that effectively identifies customers with a high likelihood of re-initiating a contract. This model not only identifies these potential customers but also provides tailored product recommendations to enhance their experience and increase the likelihood of their continued engagement with the company.